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Internship 2019
Internship 2019
Jumbo Digital Banners Displayed in the Olympic Oval, Calgary AB
Jumbo Digital Banners Displayed in the Olympic Oval, Calgary AB
These banners were created to execute a market penetration strategy. They were displayed during public and family skating times in the Calgary Olympic Oval to encourage young, new, and inexperienced skaters to try speed skating. The banners are relatable to the target audience because many kids during the public skate times like to race and challenge one another. Unlike hockey or figure skating, speed skating is the one activity that focuses on this aspect.
Instagram Page Management
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